Development of Technical Codes

The key innovation in the development of the modern music video was of copurse video recording and editing process, along with the development of a number of related effects such as a chroma key or Blue/Green screen.

The advent of high quality colour video tape recorders and portable video cameras enabled many pop acts to produce promotional videos quickly and cheaply, in comparison to the relatively high cost of using film.
                                                          
                                                                     Chorma key

                                                         


In the 1990's, a number of techical codes had begun to be commonly used in music videos that were made at the time:

• The most common form of editing that was associated with the music promotional videos were the fast cut montage.
• Many of the moving images that were presented in the videos were impossible to grasp on the first viewing. This would mean that the video would need to be viewed multiple times to allow the audience to fully understand the videos.
• Split screen and colourisation were also commonly used effects.
• Non-representational techniques, in which the musical artist is never shown, this technical was very commonly used in 1990's music videos.
• Lack of edits, long takes and steadicam also became a commonly used experimentation.