The influence of video games will predominate for the younger audience with the more sophisticated look of characters emerging(as seen for example in Robbie Williams's 'Let Love be your Energy' which was directed by Olly Reed and the Red Hot Chilli Peppers 'Californication which was released in 2000 and directed by Jonathan Dayton and Valerie Faris. Another example of a music video that was influenced by the style of video games was the Linkin Park music video 'Breaking the Habit'(directed by Joe Hahn) which was released in 2004 and features a Japanese animation stylization, in which the music video's setting and performers are presented entirely through Japanese anime.
Califorinication by the Red Hot Chilli Peppers (2000)
Let Love be your Energy by Robbie Williams (2001)
Breaking the Habit by Linkin Park (2003)
John Stuart's description of Music Video "incorporating,raiding and reconstructioning" is essentially the essence of intertextuality.
Using something in which the audience's family can generate both nostalgic associations and new meanings.
No comments:
Post a Comment