In the Music Industry there are three main types of music videos that are created that include:
- Narrative Based Videos
- Performance based videos
- Concept based videos
A concept based music video, is a music video which has no structured narrative, and were the lyrics do not match what is happening in the music video at all. Rather than having a fixed storyline, this type of music video would instead be centred around the random concept of the video, which would be very unique in some way compared to other music videos.
For example a concept music video may use a selection of visual effects in a particular style,so that this music video would stand out amongst other kinds of music videos
An example of a concept based music video which uses special effects as its main concept can be the 1986 song 'Sledgehammer' which was preformed by Peter Gabriel. This was one of the very few music videos to begin using visual effects and furthermore as its main concept.
The majority of this song consists of Peter Gabriel preforming this song, while he is surrounded by many random images and animations, none of which link to the title of the song 'Sledgehammer' whatsoever.
For example a concept music video may use a selection of visual effects in a particular style,so that this music video would stand out amongst other kinds of music videos
An example of a concept based music video which uses special effects as its main concept can be the 1986 song 'Sledgehammer' which was preformed by Peter Gabriel. This was one of the very few music videos to begin using visual effects and furthermore as its main concept.
The majority of this song consists of Peter Gabriel preforming this song, while he is surrounded by many random images and animations, none of which link to the title of the song 'Sledgehammer' whatsoever.
Song-Sledgehammer
Performer-Peter Gabriel
Release date-25 th of April,1986
Genre-Funk rock
Another example of a concept based music video could be Tinnie Tempah's music video for his rap song 'Pass Out' which was released in the year 2010. This music video can be classified as a concept based video as the choreography, song title and setting of this music video do not relate to the theme of 'Passing Out'.
There is only one element of this music video which relates to the song's title 'Pass Out' which is in the song's lyrics.There recurring segments in this song's lyrics which includes Tinie Tempah saying 'we can do this until we pass out' and other segments where he would end the chorus by saying 'until we hit the ground and pass out'. This both of these lyrics are used to refer to a person falling unconcious or 'passing out' due to excessive partying.
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